At ASOS HQ (+ movie!)
I hope you’re reading this before viewing the video, haha. Let me explain. I was at ASOS HQ in London Tuesday which was a super cool experience! There’s so much behind that one website, you can’t even imagine. I got a tour through the offices and shooting areas and saw the SS13 ASOS collection and after that had a really great lunch, it was amazing. There are so many things going on there, so many people and so many good looking and creative people as well. Did you know they have about 200 womenswear buyers only? That’s huge! Everything just breathes fashion, and there are clothes everywhere, I loved it. So in the first few pictures you see a few snaps from models that are showing looks – they shoot a huge amount of looks per day, each model has 2 minutes to shoot a look and then 4 minutes for the catwalk video, that’s crazy fast right? Picture 5, 6 and 7 show the ASOS SS13 collection which looked really good and fun and colorful, I can’t wait for it to hit the shop. And then just before I left they asked me: oh would you like to shoot your own catwalk video? It’s a supercool experience and fun to have your own ASOS video so obviously I said yes, but I’m not a model at all so the video looks super awkward and I had no idea what to do haha. So even though the video looks really weird and I walk way to slow and I look so awkward, it’s cool to have one anyway I guess. Thanks ASOS for the super fun day!
Tags: All, Event, Fashion, Inspiration, Travel