& Other Stories | The Collection
You might have caught some of the mystery around & Other Stories, the new brand H&M is launching this spring/summer. I personally like a bit of mystery, it creates more excitement and a big yay when we can actually see the collection. Which is now. Above you can see a big part of the SS13 collection from & Other Stories, which will be available in stores in 7 countries and online in 10 countries (including the Netherlands, yay!) soon. And it looks gooood. I’m loving the photo prints, cool silhouettes and very nice accessories. I feel like it has most resemblance to COS (which is also an H&M baby) but the shoes are better. Probably because they stole one of Acne’s shoe designers and put her on this collection. Which was a good choice, because I’m most swept away by the shoes. I’m definitely planning on adding a pair or two to my wardrobe as soon as they are available! The question most asked about this collection is of course: do we need another chain, especially from H&M that’s doing so well with Weekday, COS, Monki, Cheap Monday and of course H&M itself. Clothing-wise: I’m not sure. I do love the clothing but feel like it could have been brought into a Weekday or COS collection as well. Shoe-wise? Yes, please! The accessories are really good as well so there’s definitely some excitement from my part. They promise to create 200 different shoes a year. I’d say, I will probably need a new shoe closet.
You can see the entire lookbook and collection (because yes, there’s much more than what’s pictured above) here and read a bit more about the idea behind the collection (use Google Translate).
Tags: All, Fashion, Shopping
January 22nd, 2013 at 13:36
Oh heerlijk zeg! En idd wat een geweldige schoenen!!
x
January 22nd, 2013 at 13:38
Zo leuk om te zien! Ik had al filmpjes gezien die mij heel nieuwsgierig maakten, dus ik wist wel dat de collectie tof zou zijn, maar dit wordt moeilijk om niet alles te willen kopen :p Ik moet maar al langs Ikea voor een nieuw kleding- en schoenenrek!
January 22nd, 2013 at 13:40
Moooooooi! Ik had er al over gelezen; en snap je punt: is het nodig?
Ikzelf denk dat het gewoon te maken heeft met risicospreiding van de onderneming. Waarschijnlijk wilde de aandeelhouders van de andere H&M dochters het niet aan om zo’n investering te doen; dus een nieuwe dochteronderneming is dan slim om te doen. (ja dit is beroepsdeformatie…. hahahah Ach je bent organisatie consultant of niet).
Anyhow: mooie selectie heb je gemaakt!
January 22nd, 2013 at 13:50
I agree with you. I don’t know why they made this new line when their other lines are so successful, because this one does resemble COS (but with more prints and a little bit more of a twist).
What I am digging the most are the bags! Looking amazing. x
Fashion Landscape
January 22nd, 2013 at 13:53
thank you :( morning – i cried because of Topshop, now i’m crying because of this !! but, better crying me than crying budget, haha ♥
amazing
kisses
http://franchemeetsfashion.blogspot.cz/
January 22nd, 2013 at 14:04
Wauw, zo mooi!
xoxo
January 22nd, 2013 at 14:18
That’s an amazing collection!!!!!! Hope it will be available in my country -Greece- too!!
Eirini from http://fashionreactor.blogspot.gr/
January 22nd, 2013 at 15:12
Love it..hopefully they are coming to NY stores (I am sure they are) because I will definitely be looking for that suit!
Sheree xxx
http://www.itsnotthatdeep.com
January 22nd, 2013 at 15:22
interessante collectie!
January 22nd, 2013 at 17:44
Wow 200 schoenen per jaar, dat is heel wat!
Mooie silhouetten, maar wel erg Cos.
X Marjolein – Never Too Polished.com
JEWELRY GIVE AWAY ON THE BLOG!
January 22nd, 2013 at 17:44
I love your blog and your outfits! You are amazing! I’m following you, I really love your style :) have a lovely week!
January 22nd, 2013 at 20:13
my god it looks so good! x
January 22nd, 2013 at 21:42
Ziet er echt geweldig uit! xx
http://www.creativityandchocolate.blogspot.com
January 22nd, 2013 at 22:42
you’re right – the shoes are so beyond anything H&M/COS/Monki/CM/Weekdays have created…I definitely need a pair or two <3
http://hypemyhip.blogspot.com/2013/01/forgotten.html
January 23rd, 2013 at 11:29
i die. its so awesome.